The NBA CATWATCH Regulation Brim Cap

NBA Catwatch merchandise has raised over $20,000 for animal shelters so far – but success isn’t going to my head. It’s going to yours.

Introducing the NBA CATWATCH Regulation Brim Cap.  Mesh + Foam + Philanthropy. A trucker cap perfect for driving to the rim, or taking the bus to the rim, or walking – whatever your transportation situation. That’s not super important.

What is super important is that 100% of the profits from this cap will be donated to animal shelters and rescue organizations across the USA.

Bold colors, lightweight design and a ton of money (figuratively) dropped on the heads of our animal friends in need.

The Caps

  • Caps are $20 / USA and $35 / International – shipping included.
  • Otto 32-468A model. Should fit almost all heads.
  • Each cap should raise $8 – $10 after costs (stock/printing/shipping)
  • I’ve added the option to give a bit more, that goes straight to donations.
  • Taking orders now – NBA Finals. Please allow 2-3 weeks for delivery.


Introducing the NBA CATWATCH Mellow Hoodie. For Puerto Rico!

Sold Out! Over $4K donated!

NBA basketball is here, fall is here, and a 🔥 hooded sweatshirt that raises money for our animal friends in Puerto Rico is here too.

100% of the profits from the NBA Catwatch Mellow Hoodie will be donated to animal shelter and rescue organizations working in Puerto Rico. I’m still finalizing the specific shelters, so stay tuned for more info.

NBA Catwatch merchandise has raised over $15,500 for animal shelters so far!

People have been requesting NBA Catwatch hoodies for years, and I’m coming through with a soft, medium-weight hoodie featuring a bold design that really pops on the court, on the street or in front of the computer looking for cats on the Instagrams of NBA players.

There’s also a little pocket inside the front pocket, you can put your phone in there, or cat treats, or anything kinda small. It’s really exciting.

The Hoodies

  • Hoodies are $40 / USA and $55 / International – shipping included.
  • Fruit of the Loom Sofspun. Small – 3XL. Styling follows Men’s sizing.
  • Each hoodie should raise $10 – $14 after costs (stock/printing/shipping)
  • I’ve added the option to give a bit more, that goes straight to donations.
  • Taking orders now – December. Please allow 3-4 weeks for delivery.

Here’s a size chart – numbers refer to inches when the hoodie is laid flat:




  • Make sure to enter Size per hoodie in that text field!
  • If buying multiples, click “Buy Now” and adjust quantity on Paypal checkout page.
  • Email me if you have any questions: nbacatwatch at


The cat is a symbol of winning: A conversation with Raise The Cat’s @GipperGrove

If you are in Philadelphia and see a cat in the air, don’t worry, it’s just because the 76ers won. With the (relative) resurgence of the 18-33 Sixers squad, Sixers fan Dennis Grove has been celebrating each win by hoisting his cat skyward, and the city has followed. Dennis is the creator of the movement #RAISETHECAT and he was nice enough to put his cat down and answer some of my questions about cats, how to raise them, and raising money (for cats.)



Was this the first usage of the hashtag?


How did you connect cats, raising them, and Sixers victories?

Ben Simmons has two Savannahs and they sit on his head and shoulder. I tried to do the same with my 20 pound cat (Izzy) and it didn’t work. I did promise Twitter that I would raise my cat when they won and I did it. The internet loved it!

How did your cat react to being raised initially?

Izzy is OK with it for the first 10 seconds but then she wishes to be put down. So I am working against the clock.

How has that changed in the recent winning streak? Is your cat getting tired of it?

Izzy is fine with it for the most part. I just have to raise her correctly. She watches the games with me so she is within reach.

Please give me tips for properly raising a cat.

First, I make sure she is on her feet. Cats don’t like when you reach under them while they are sitting. So I might get some cat food out so that she rises to her feet. Then I reach underneath and pick her up. At that point she seems pretty un-phased and that’s when I take the photo.

How has the social media / Philly reception been to your campaign?

The reception has been unreal. It’s amazing how many cat owners there are out there. Also, Twitter is the only place where this could take off. I feel like Instagram and Facebook wouldn’t receive it as warmly.

Philly twitter is the best and Sixers twitter is the best.

Describe what happened when you saw Ben Simmons raising his cats on Twitter.

I was beside myself. It felt like it was full circle. I started laughing and was just in total disbelief.

What percent of cats do you think like being raised?

Based on the photos, I would say about 40% of the cats enjoy it.

Could you please list your top 10 raised cats? I know how hard it is to pick between cats, but if you don’t mind trying I would appreciate this.

Sure! Here they are (10 is the best):











Why did you choose to give all the profits from RTC merch to PhillyPaws? Props on that BTW. Good Bless You.

Thanks! I decided that this would make the most sense since there’s an obvious double meaning (RAISE A CAT!) We have $3,000 and counting for Philly PAWS.

Any luck getting Stauskas to raise his cat? I believe it lives in Canada but he visits it I know.

Yes his cat is named Dribbles and I think one day, he will do it.

What’s the future of Raise The Cat? I don’t know if the playoffs are in sight this season, but in the future, will you raise more cats even higher somehow?

I think it can only grow more! The cat is a symbol of winning and they will be winning much more in the future.

Maybe climb a ladder?

Which Sixers (besides Stauskas and Simmons obvs) strike you as cat people?

I bet Dario would have a cat if he could.

Finally – can you help me find out the name of Ben Simmons’s second cat? I think it’s still a mystery and it’s driving me nuts.

I will try my best to find this out!

Follow Dennis on Twitter

Get the Raise The Cat 2 shirt here

It’s the NBA Catwatch Sock. It has emojis. Limited edition.

update: orders are closed right now. I’m holding onto 10 pairs until i make sure everyone who ordered for christmas receive their socks. once I do, I’ll sell the final socks. early January. email me if you’d like to get on the list to buy them.

The NBA Catwatch sock is here, and it’s a celebration of the NBA, cat emojis and warm, dry feet. This was the most requested new merch idea, so I learned a ton about sock production, teamed up with a USA-based sock company and came up with this design.

100% of profits from sales of these socks will be donated to Feline Rescue, Inc. of St. Paul, Minnesota. Should be about $5 per pair.

Socks come in two sizes: Men’s and Women’s.

Men’s sock fits: (Men’s shoe 6-12 / Women’s shoe 7-13)
Women’s sock fits: (Men’s shoe 3-9 / Women’s shoe 4-10)
I know the gender politics of socks is a little tricky.
I’m doing my best.

Please read this part:

  • Socks are $14 for a pair. I can do larger orders, email me.
  • Order by Dec 11th for Holiday delivery.
  • Email me if you have any questions: nbacatwatch at

The NBA Catwatch Beer Koozie. For Sale October Only! #limited #exclusive

UPDATE: Orders Closed! We raised over $850 for HALO Animal Rescue! Thank you so much!

[It’s actually a bit more, I’ll make an additional donation in a week or so after seeing how packaging and shipping costs worked out.]

These limited edition koozies commemorate a Twitter exchange between NBA Catwatch and Phoenix Suns center Alan Williams in which the world learned the Suns big man is allergic to cats – but not to wishing chill vibes to all the cat lovers out there.

In the spirit of Williams’s message, NBA Catwatch is donating 100% of the profits from the koozies to HALO Animal Rescue in Phoenix.

Please read this part:

  • Koozies are $10 for one, $18 for two. I can do larger orders, email me.
  • Available October 1 – October 31 only. That’s it. Limited time!
  • Order an NBA Catwatch shirt with your koozie and save $2.
  • International orders are bundled with a shirt because shipping is expensive.
  • Shirt profits go into the general NBA Catwatch donation fund.
  • Orders will be shipped in early November via USPS First Class.
  • Email me if you have any questions: nbacatwatch at

Coming Soon: The NBA Catwatch Beer Koozie

Keep your Coke Zero or whatever else you’re drinking cold and support our animal friends at the same time.

NBA Catwatch is proud to announce (and still working on figuring out exactly how) to offer an exclusive, limited edition koozie available this October only.

img_2983img_2984The koozie commemorates a Twitter exchange between NBA Catwatch and NBA player Alan Williams, in which the Suns center expressed warm wishes and cool vibes to “all the cat lovers out there.”

In celebration of Alan’s Tweet (and the fact that he gave permission to let NBA Catwatch use it) 100% of the profits from sales of the koozie will be donated to HALO Animal Rescue in Phoenix, Arizona.

Check back on Saturday to order your koozie.